Code of Ethics

My Philosophy of coaching

I pride myself in allowing the client to be the expert in his/her life, therefore allowing them the power to discover within themselves where they want to be, and with my guidance, how they are going to get there.

My responsibility is to:

  • Determine what it is the client wants to achieve
  • Encourage client to look within themselves to discover what it is they really want
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

My definition of coaching

Coaching is an ongoing professional relationship which helps an individual to produce extraordinary results in their work or personal lives.  Through the coaching process, the client will develop a deeper understanding of themselves, improve their performance, and enhance their quality of life.


The client chooses the focus of each coaching session, while the I “listen” and note observations and ask questions.  This interaction creates clarity and moves the client into action.    Coaching provides greater focus and awareness of choice and therefore accelerates the client’s progress.  Coaching concentrates on working towards where the client wants to be in their work or personal life.


I recognise that results are a reflection of the client’s intentions, choices and actions, supported by my efforts and application of the coaching process.


Client’s rights

1. The client has the right to suspend or terminate the coaching agreement at any time, should they so wish.

2. The client has the right to request a copy of their client file, for whatever reason.


My standards of ethical conduct


Professional conduct

As a coach:

  1. I will conduct myself in a way that promotes public confidence in the coaching profession.
  2. I will not knowingly make any public statements that are untrue or misleading, or make false claims in any written documents relating to the coaching profession.
  3. I will not provide a service beyond my expertise, knowledge and skill, and will take necessary steps to ensure my client is referred successfully if this is required.
  4. I will respect different approaches to coaching.  I will honour the efforts and contributions of others and not misrepresent them as my own.
  5. I will use my powers acquired as a coach responsibly.
  6. I will immediately seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s) where my coaching is impaired, for whatever reason.
  7. I will at all times respect the client’s right to freedom of choice.
  8. I will at all times respect my client’s dignity.
  9. I will accurately create, maintain, store and dispose of any records relating to my coaching practice in a way that promotes confidentiality and complies with any applicable laws.
  10. I will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any physical contact that I may have with my clients.
  11. I will not become sexually involved with any of my clients.
  12. I will honour all agreements made with my client in the context of our coaching relationship.
  13. I will ensure that my client understands the nature of coaching, the bounds of confidentiality, financial arrangements and other terms of the coaching agreement, prior to or at the beginning of our first session.
  14. I will accurately identify my qualifications, expertise, and experience as a coach.
  15. I will not intentionally mislead or make false claims about what my client will receive from our coaching relationship.
  16. I will not give my clients or prospective clients information or advice I know or believe to be misleading.
  17. I will respect the client’s right to terminate coaching at any point during the process.  I will be alert to, and act on, indications that the client is no longer benefiting from our coaching relationship.
  18. I will take all reasonable steps to notify the appropriate authorities in the event a client discloses an intention to endanger themselves or others.


  1. I will respect the confidentiality of my client’s information, except as otherwise authorised by my client, or as required by law.
  2. I will obtain agreement from my clients before releasing their names as clients or references.
  3. I will obtain agreement from my client before releasing information to another person, unless exempted from doing this by law.

Conflicts of interest

  1. I will seek to avoid conflicts between my interests and the interests of my clients.
  2. Whenever any actual conflict of interest or the potential for a conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.

My pledge of ethics

As a Life Coach, I agree to honour my ethical obligations to my clients and to the public at large.  I pledge to comply with the Life Coach’s code of ethics, to treat people with dignity and as independent and equal human beings, and to model these standards with those whom I coach.